what we believe and do.

Studio Hyperspace is a media and design sociology studio founded by Theo Ploeg.

We explore alternative realities of an accelerating world, especially the role of design in business, media and journalism. The accelerating world is awesome, and everybody needs to know. We believe everybody can make a difference.

Telling stories of alternative nows is our trade. We use speculative design as an attitude to explore other realities and bring our findings back to the now.

We live in wonderfully troubling times. Old systems and ways of thinking aren’t suitable to make sense of the countless changes that currently take place. Instead of taking refuge in proven concepts, we seek new ideas and practices that are in tune with the chaos and acceleration of our time.

In contrast to scenario thinking and future studies, we are not interested in taking the status quo as a basis and explore probable and plausible futures. Instead, we aim for possible and preferable realities. If we want to seize the emerging opportunities, we have to leave linear ways of thinking and doing behind. 

We reject a human-centered approach: our practice is sentient-based. 




By blending insights from sociology, business studies and media theory with the practice of speculative design, we’ve shaped our own unique approach: Intervention Design.

Intervention Design focuses on building a fiction world in the near future based on research and imagination and helps to translate the essential elements of that future world back to the now. The outcome can range from a design, provocative artwork or product that fuels a conversation to a new business model or strategy. 

We help organisations, businesses and individuals exploring their possible and preferable future(s) and implement their findings in the now. 

Want to collaborate (or swarm with us)? Drop us a line.