I love YouTube.
It’s one of the best inventions of this century. For me, the platform functions as a time machine. With a few clicks, I can visit the 1981 concert of New Order in New York, see and hear AC/DC perform with singer Bon Scott back in 1977 and turn my living room in a club with a perfect DJ-set full of rare records by My Analog Journal or enjoy the futuristic 80s visions by Are Sounds Electrik?.
YouTube makes the world smaller.
But the channel I love most is EELF.
Since 2017, EELF (Andrius from Lithuania) has been combining hand-shot video material from the 1990s that he finds on YouTube with new electronic music found on platforms such as Bandcamp and Soundcloud. The combinations are exciting and unusually beautiful. The EELF channel is already close to 22 million views. Despite the old visual material, the conjunction with new music (which often sounds retro) does not feel nostalgic.
Maybe that’s also because the nineties, like the eighties, never really disappeared. The 21st century is characterized by the lack of a narrative of the now and the future. In that respect, we still live in the eighties and nineties. That last decade was postponed in 2001. It looks like it’s starting up again.
EELF’s YouTube channel is a success. In the beginning, he combined lo-fi house with film scenes. It was fun, but something was missing. The combination had to be more than just a gimmick. Sound and image had to support one another, had to lead to something unique. It all came together when he started using found VHS material from YouTube. New lo-fi house with amateur video clips from the 1990s was a perfect fit.
Today EELF has a catalogue of about 800 of these combinations, the channel has around 147,000 subscribers, and Andrius spends two hours a day making new uploads.
Finding the perfect combination is a delicate operation. His latest upload is footage from a sailing trip in, probably, the early nineties. The camera is shaky. Clumsy zooming in and out too fast, too unstable. The soundtrack is provided by Carmel & Salomo’s ‘Happy Hour’, released two weeks ago on vinyl by the label R.A.N.D. Muzik from Leipzig. It fits perfectly.
Andrius’ tagline is ‘EELF is creating nostalgia’, but his combinations are beyond nostalgia. Yes, his video material is from the past and the brand new music he uses flirts with the heydays of rave and electronic dance music. However, the combination isn’t referring to the past. It’s much more an alternative reality, a representation of a world that could have been. Could have been the present. I would suggest calling this post-nostalgia: EELF’s productions make us aware that we can approach things today in a more open, conscious and naïve way without losing ourselves in the past or the future.
This is a new sort of pop culture that doesn’t fight the status quo but creates a different world. YouTube is full of channels like this, and they all deserve our attention.
Visit EELF’s channel on YouTube here.