Groningen is the Seattle of The Netherlands.
The city is known for its alternative music culture. Vera is one of the oldest and probably the coolest Dutch music club. In the 1980s and 1990s, it was a haven for indie culture. All the cool national and international bands played shows there for all the cool kids. Double cool. Although it suffered from the changing live concert policies by MOJO (part of Clear Channel) in the early 2000s to only program one or two shows by international bands preferably in the Amsterdam region, Vera managed to stay relevant.
It is not a coincidence that Subroutine Records, the leading Dutch indie label, was founded in Groningen. The label gave a face to the rising New Dutch Indie scene. With pioneers The Sugarettes and Nikoo, both from Eindhoven, the scene skyrocketed in the late 2000s. In the 2010s it established a network of independent labels like Narrominded, Geertruida, Snowstar, Smikkelbaard and more. New exciting bands emerged from Maastricht to Groningen, and from Goes to Enschede.
In January 2017 indie culture took over pop club Paradiso in Amsterdam for 24 hours and over a 100 Dutch indie acts. The festival’s name was Van Onderen: from the bottom (up). Traditional media like Vice’s Noisey had a hard time dissing the festival (writing about a cult, sect and church of indie) and failed miserably.
Back to Groningen.
Two acts from the local indie scene just released new material. Avery Plains is a so-called supergroup: its members used to play in bands like Dandruff, Moonlizards, Meindert Talma and Audiotransparant. The band debuted on Subroutine, made a first album and were the support act for Dinosaur Jr. Their second SoOn has just been released on Flat Plastix. In the press sheet, the band mentions Swervedriver and Wipers and driving a rusty Ford Mustang in search of lost love.
Great metaphor and pretty accurate. SoOn is the soundtrack for an alternative reality where time doesn’t exist. Dusty roads and rusty muscle cars are everywhere and love is only an excuse to keep on driving. Interrupted for a half-warm beer in a shady truckstop. I could wander there forever.
Musically Avery Plains is a colourful blend of all edges of indie rock from the late 1980s and early 1990s. A bit of early Screaming Trees, Swervedriver, The Feelies, Kitchens of Distinction and The Afghan Whigs. Absolutely love the noisy guitars and crusty vocals. The twin guitars (and flanger) in ‘A Song of my Own Rising’ are magical. Reminds me of, well, drinking a half-warm beer in a shady truckstop.
In many ways, the debut ep Carriers is the opposite of SoOn. We Are Joiners are two lads recording their songs in the bedroom with just a Boss BR1180 recorder, cheap microphone and guitar with nylon strings. Sounds like early 1990s Sabadoh and has that typical slacker atmosphere. No Ford Mustang here, but a bicycle with a flat tire. And it’s beautiful. Three out of four tracks are under two minutes and sound raw, fresh and lively. Love it.
Funny detail: the duo is now working on their second ep that will be mastered by Pim van Werken, who wrote the underground diss in Noisey. Luckily he is a better producer than a writer ;- )
SoOn by Avery Plains is released by Flat Plastix, Carriers by We Are Joiners is released independently.